BDW Accessories · Final logo
The Seal
An app-icon style monogram with a marigold "notification" dot, made for a tech accessories brand. It comes in two layouts: two lines as the main logo, and a single line for the website header. Below you'll find both, the colour versions and how it looks in use.
Logo system
Two layouts, two jobs
Use the two-line logo wherever there's room: packaging, socials, print. Use the single line wherever height is tight, like the website header and email.
Primary · Two lines · Packaging, social, print
Header · Single line · Website & email
Lockups
One logo, every space
Two lines · Primary logo
Stacked · Packaging & labels
Icon · Favicon & social
Colourways
Works on any background
In use
How it looks out in the world
Protection that looks as good as your tech.
@bdwaccessories
Social avatar
Swing tag / packaging
On the product
Specs
The building blocks
Colour
- Ink · #1A211E
- Marigold · #F2A71B
- White · #FFFFFF
Typography
Aa
Lexend SemiBold for "BDW", Lexend Regular with wide spacing for "ACCESSORIES". It's a free Google font, so it's easy to use anywhere.
Usage
- Single line in the website header and email, two lines everywhere else
- Keep clear space around it equal to the dot's size, times two
- Use the icon on its own below 24px
- Don't recolour the dot other than ink or marigold
- Don't stretch it or put it on busy photos